Third Year

Marketing

MAR222

On successful completion of the course, students should have a clear understanding of:

Entrepreneurial Individual

Innovation & Entrepreneurship

Innovation and new goods

The concept of business plan and its role in the success of business

Factors to identify business opportunities

Resources to be combined for better running of business

The factors of business success and failure


A system is made up of inputs, processing, output and feedback or control. Thus MIS means a system for processing data in order to give proper information to the management for performing its functions.

Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's ...